Neuromarketing: Marketing Meets the Brain!

Provided by OfCourse

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About the course

How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!

Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.

Through a series of entertaining but informative videos, using real life contexts, you will begin to notice patterns of behaviour from both a consumer and marketing perspective. Learn how to question want vs need when faced with persuasive advertising campaigns.

By understanding the emotional triggers in our own minds, through the principles of neuroscience, we can become empowered to make better choices.

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