About the course
Learn how to introduce a successful Referral Campaign in to your Business or Sales Process
This Introduction to Referrals course teaches you how to get real referrals that convert in to business. All the content is from genuine business practice and was responsible for growing a Renewable Energy Company from a £1M business to a £20M business in 18 months!
The teachers did it and now they want to teach you how to do it. They share some of the tools they used and the techniques that made the referral culture a must for your business.
There's a couple of simple strategies that you can start in your business tomorrow and a few more that will get you thinking about your business in a different way. There is real power in referrals and these guys know how to harness it to make sure you boost your sales conversions. They'll share their numbers with you!
You'll also get an email template and a sample referral script to ensure you know how to ask in the right way to get referrals that convert quickly in to cash!
So, if you want to learn how to boost your business through referrals this course is for you!
Oh and by the way, referrals is the cheapest way to get new leads and they'll convert quicker and stay longer - find out why in this course!
What is the target audience?
This introduction to referrals is for anyone who runs a business or is thinking of starting a business and wants to grow it quickly or anyone who is currently in any form of sales and wants to earn more money.
Introduction to Gathering Referrals 6.19 mins
Why Referrals - People are 4 times more likely to buy when referred by a friend.
Earning more 11.16 mins
Better cash flow /Higher profits, Greater Lifetime value, Future selling Opportunity - other revenue/products, Stronger Campaigns, Strong database and quicker growth, You will earn more!!, Conversions will go up, You will hit targets and get bonuses, Greater control over appointments and diary, Greater control over sales process, Enjoy the job
How to do it Properly? 10.15 mins
You need to create a Referral Culture!, This culture needs leadership and drive, Clearly referrals will impact almost every area of business, Website, marketing material, sales process, ongoing communication with new and existing customers, Need to implement referral incentives everywhere to encourage both staff and customers to promote and follow process, Referral Examples
A new way of thinking 7.22 mins
JUST ASK!!, You've got the lead, You've built the relationship, You've built the rapport, You've built the need and, You've sold your product ... Time to ask! Ask!, What stops your business? Fear? Process? , raining? Complacency?, MINDSET, Have they had a good experience, They've just bought from you!, Why wouldn't they refer you?, Are you scared?, Ask in the right way, Script!
How to get Started 10.37 mins
Who's doing the asking?, Implement a referral script, Train you or your staff, Tell customers about it
Sample referral Letter / Email 15.07 mins
Thanking your customers and keeping in touch is so important and this letter does that and also asks for some referrals, all done in a very subtle way