CIM Award in Digital Marketing

Provided by ICS Learn

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About the course

This CIM Level 4 Digital Marketing course is about appreciating the importance of the ever-evolving, dynamic digital landscape and developing skills to improve effectiveness. It provides awareness of the nature of the challenges and opportunities within the environment and outlines the skills and tools required to support and enhance digital marketing activities.

The course also identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve the effectiveness and performance of digital marketing. This module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio.
Structure of Qualification

To achieve the CIM Award in Digital Marketing, you will need to successfully complete the following module.

This module has 15 CIM credits. If you would like to attain the full CIM Level 4 Certificate qualification, you can go on to study the two addtional modules to achieve the addtional 30 credits required.

Digital Marketing

This module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.

This module contains three individual units as follows:

Unit 1 - The Digital Landscape

Understand the opportunities and challenges presented through the disruptive digital environment
Assess the impact and influence of the dynamic digital environment



Unit 2 – Digital Toolkit

Know how key digital tools can support and enhance marketing
Understand the relevance of digital platforms and channels in context



Unit 3 – Digital in Action

Develop digital activities to support and enhance multichannel marketing
Apply the key principles involved in monitoring and measuring digital marketing effectiveness

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