Public Relation Fundamentals

Provided by Global Edulink

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About the course

COURSE CURRICULUM

MODULE 01- DEFINITIONS OF PUBLIC RELATIONS AND HUMAN RELATIONS

  • Module 01- Definitions of Public Relations and Human Relations

MODULE 02- HOW TO CREATE A PR STRATEGY

  • Module 02- How to create a PR Strategy

MODULE 03- USING CHANNELS

  • Module 03- Using Channels

MODULE 04- IDENTIFYING PR TOOLS

  • Module 04- Identifying PR Tools

MODULE 05- HOW TO BUILD YOUR PRESS KIT

  • Module 05- How to build your Press Kit

MODULE 06- FAQ SHEETS AND VIDEOS

  • Module 06- FAQ sheets and Videos

MODULE 07- BRAND’S STORY CREATING

  • Module 07- Brand’s Story Creating

MODULE 08- THINKING LIKE A JOURNALIST

  • Module 08- Thinking like a Journalist

Benefits you will gain:

  • High-quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • The benefit of applying for NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

The method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded certificate in Public Relation Fundamentals.

Who is this course for?
  • This course is ideally suited to those hoping for a career in PR.
Requirements
  • This course is available to all students, of all academic backgrounds.
  • However, learners should have a basic understanding of English language, literacy, numeracy and ICT
  • Learners should be ages 16 or over.
Career path
  • PR Coordinator
  • Communication and Marketing Director
  • Communications Officer
  • PR Manager
  • PR Specialist
  • Communications Manager
  • Director of Communications

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Start date Location / delivery
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